Football

The Chinese White Goods Battle: Now Midea Expands Football Portfolio

October 2, 2020

Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…

Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout

October 1, 2020

With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…

Douyin Strengthens Manchester City Partnership

September 25, 2020

Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…

Little Known Asian Investment Firm Surprises With Juventus Deal

September 18, 2020

Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…

Puma Makes Massive Statement in Football with Neymar Deal

September 16, 2020

Sponsorship strategies don't get much bigger than this. Brazilian footballing icon Neymar has sealed a partnership…

Chinese Online Bookie Yabo Scores Regional Deal With AC Milan

September 11, 2020

Serie A club AC Milan is set to boost its commercial presence across Asia through a…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

Hisense Snaps Up PSG Partnership

August 13, 2020

Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…

Suning-owned Inter Milan Continues Social Media Rise In China

August 5, 2020

Serie A giants Inter Milan have seen their social media following in China rise to six…
Suzuki Cup 2020 cancels

COVID-19 Postpones 2020 Suzuki Cup Until Next Year

July 31, 2020

The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…