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China Continues Sport Events Caution, Including World Taekwondo Championships
April 2, 2020
China’s General Administration of Sport (GAS) have issued a statement stating sporting events that draw crowds…
La Liga Takes The Esports Route As The World Grapples With COVID-19
March 25, 2020
Over a million viewers watched La Liga’s charity FIFA 20 Challenge esports tournament held over the…
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Suzuki Continues Backing Southeast Asian Football
March 18, 2020
Japanese automobile brand Suzuki has renewed its title sponsorship of the biennial Asean Football Federation (AFF)…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
COVID-19 Outbreak Lands Yet More Body Blows To Asia’s Sporting Calendar
February 29, 2020
There is no respite for the Asian sporting calendar as the COVID-19 outbreak continues to escalate…
Qatar Backs David Beckham’s Inter Miami In Massive US$230m+ Deal
February 20, 2020
David Beckham’s Major League Soccer (MLS) team Inter Miami have signed a US$234.3m sponsorship deal with…
CIMB Backs Malaysian Super League, Drifts From Golf
February 16, 2020
Malaysian bank CIMB is all set to be the title sponsor of the Malaysian Super League,…
Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Telekom Malaysia Returns To Familiar Turf With Domestic Football
February 8, 2020
Telekom Malaysia (TM), via its subsidiary TM Multimedia (TMM), is now the title sponsor of the…
