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La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
Qatar Airways Boosts Philippines Football With US$2m Deal
November 10, 2019
Qatar Airways has recently boosted club football in the Philippines, securing a three-year sponsorship deal with…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
Indonesia Poised To Host FIFA U20 World Cup In 2021
October 26, 2019
Indonesia have won the bid to host the FIFA Under 20 World Cup in 2021 following the global football authority’s meeting in Shanghai yesterday.
Korean Battery Surprises With Barcelona Deal To Up Sales In SEA
October 15, 2019
South Korean automobile and industrial batteries manufacturer Sebang has become a regional partner of FC Barcelona in a deal reportedly worth US$2m.
China’s Evergrande Reportedly Keen On Inter Milan Shirt Sponsorship
September 21, 2019
Chinese conglomerate Evergrande could become the primary shirt sponsor of Serie A’s Inter Milan in 2021, according to Gazzetta dello Sport.
Aggressive Forex Firm Expands Portfolio To Target Asia
September 7, 2019
A disruptor in the highly competitive foreign exchange (Forex) sector is amassing a portfolio of sports sponsorship platforms as it bids aggressively to become the market leader. Its…
Blockchain First: Superbloke Game Raises Profile With Manchester City
August 27, 2019
South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
