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Vietnamese Football League Bags Two More Deals
February 16, 2020
Vietnam's emerging football league has been boosted by two recent sponsorship deals. South Korean conglomerate LS…
Telekom Malaysia Returns To Familiar Turf With Domestic Football
February 8, 2020
Telekom Malaysia (TM), via its subsidiary TM Multimedia (TMM), is now the title sponsor of the…
Why Creativity Matters In Sports Sponsorship Activations?
February 8, 2020
As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…
La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
Korea Football Association’s Annual Sponsorship Revenue Grows By 15%
January 24, 2020
The Korea Football Association’s (KFA) annual sponsorship income is set to hit almost US$34m following its…
Qatar Sports Investments Eyes Sponsorship Deal With Beckham
January 23, 2020
Qatar Sports Investments is poised to sponsor the newest MLS club Inter Miami and its owner…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
AIA Expands SEA Football Sponsorship; Backs Top Tier Myanmar League
December 20, 2019
AIA Myanmar Insurance Company and local joint venture partner AYA Financial Group are set to back…
King Power Gives Back To Thai Football With Latest Infrastructure Deal
December 19, 2019
The Football Association of Thailand (FAT) and Thai travel retailer King Power, owner of Leicester City,…
La Liga Gets Busy In Asia; Hires Cross-format Endorser & Signs Regional Deal
December 13, 2019
The La Liga has tapped star cricketer Rohit Sharma as the first local brand ambassador in…
