China

Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth

July 10, 2026

Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…

Lululemon Nets Guo Hanyu Endorsement

July 9, 2026

After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…

HSBC Partners China Open In Long-Term Deal

July 8, 2026

HSBC has deepened its involvement in Asia’s burgeoning tennis scene after becoming the presenting partner of the…

Burberry Beauty Taps On Zhang Kangle’s Emerging Star Power 

June 23, 2026

Burberry has named emerging Chinese actor Zhang Kangle as its newest beauty brand ambassador. The 24-year-old…

Meituan Scores A Viral Hit With Lu Xun Campaign  

June 12, 2026

China’s leading delivery app Meituan recently activated a successful campaign in Shanghai with Lu Xun, one…

Luckin Coffee Partners Spain’s FIFA World Cup Team In China

June 8, 2026

Ahead of the FIFA 2026 World Cup, Luckin Coffee has struck a deal to become the…

China’s Dreame Technology Partners With Cristiano Ronaldo

May 28, 2026

Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football…

Arc’teryx Scores A Series Of Chinese Trail Runner Endorsements 

May 1, 2026

Premium Canadian outdoor brand Arc’teryx, which is owned by Chinese sporting brand behemoth Anta, has made…

Chinese Swimmer Wang Shun Becomes Lululemon’s Brand Ambassador In China 

March 20, 2026

Lululemon has made Chinese ace swimmer Wang Shun a brand ambassador to ramp up its presence in…

Acqua di Parma  Makes Wang Anyu Its Celebrity Endorser In China

February 10, 2026

In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…