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Luckin Coffee Partners Spain’s FIFA World Cup Team In China
June 8, 2026
Ahead of the FIFA 2026 World Cup, Luckin Coffee has struck a deal to become the…
China’s Dreame Technology Partners With Cristiano Ronaldo
May 28, 2026
Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football…
Arc’teryx Scores A Series Of Chinese Trail Runner Endorsements
May 1, 2026
Premium Canadian outdoor brand Arc’teryx, which is owned by Chinese sporting brand behemoth Anta, has made…
Chinese Swimmer Wang Shun Becomes Lululemon’s Brand Ambassador In China
March 20, 2026
Lululemon has made Chinese ace swimmer Wang Shun a brand ambassador to ramp up its presence in…
Acqua di Parma Makes Wang Anyu Its Celebrity Endorser In China
February 10, 2026
In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…
H&M Makes Chinese Star Neo Hou Its Latest Celebrity Endorsee
February 2, 2026
Ahead of Lunar New Year 2026, Swedish fashion retailer H&M has made Chinese entertainer Neo Hou…
Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador
January 14, 2026
Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador. The 24-year-old who first…
Nike Scores A Rousing Hit With Hyperlocal Soup Activation In China
November 26, 2025
Sporting behemoth Nike has gone hyperlocal and super creative in its latest budget savvy activation in…
McDonald’s and Mercedes-Benz Surprise With McBenz China Campaign
November 18, 2025
Cheap American fast food and expensive German cars might seem a weird collaboration on paper, but…
How Swiss Sports Shoe Brand On Stands Out In China
November 10, 2025
Fast-growing Swiss sports shoe brand On combined Roger Federer’s global clout and solid local grassroots engagement…
