China

CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances 

January 9, 2024

Football clubs in China will be allowed to use the names of commercial sponsors in their…

Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market

January 5, 2024

American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…

Sponsorship in Asia - Market Analysis 2023

December 8, 2023

ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…

Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams 

December 6, 2023

Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…

Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet  

November 21, 2023

Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…

China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs 

November 17, 2023

China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…

China’s Luckin Coffee Partners Victoria’s Secret 

October 6, 2023

With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…

Prada Zooms In On Sport Partnerships In China 

July 21, 2023

Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…

Chinese Companies Clinch International Canoe Federation (ICF) Deals 

April 19, 2023

The International Canoe Federation (ICF)  has signed three two-year partnership deals with Chinese companies encompassing sponsorship, licensing,…

Louis Vuitton Continues Investing In Chinese Celebrity Endorsements

January 29, 2023

Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…