China

Olay Reunites With Chinese Entertainer Victoria Song 

September 11, 2026

P&G-owned skincare brand Olay has reunited with Chinese entertainer Victoria Song as its latest celebrity endorsee.…

Chinese Aircon Maker AUX Partners Manchester City 

August 26, 2026

Chinese aircon manufacturer AUX have sealed a landmark global partnership with Premier League club Manchester City. …

Peak Performance Strikes Landmark Endorsement With Chinese Supermodel Liu Wen

August 13, 2026

Swedish outdoor and ski clothing brand Peak Performance has made Chinese supermodel Liu Wen its first…

Chinese Solar Tech Brand LONGi Partners FC Bayern Munich 

August 12, 2026

Chinese solar technology company LONGi has cliched an international partnership with Bundesliga giants FC Bayern Munich.  The…

Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign 

August 6, 2026

Lancome has combined the glittering  star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…

Montblanc Picks Chinese Actor Wang Anyu As Its Latest  Brand Ambassador 

July 24, 2026

Montblanc has recently picked Chinese actor Wang Anyu as its latest celebrity endorsee due to his…

Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth

July 10, 2026

Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…

Lululemon Nets Guo Hanyu Endorsement

July 9, 2026

After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…

HSBC Partners China Open In Long-Term Deal

July 8, 2026

HSBC has deepened its involvement in Asia’s burgeoning tennis scene after becoming the presenting partner of the…

Burberry Beauty Taps On Zhang Kangle’s Emerging Star Power 

June 23, 2026

Burberry has named emerging Chinese actor Zhang Kangle as its newest beauty brand ambassador. The 24-year-old…