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Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
French Footballer Breaks Huawei Deal Due To Human Rights Abuse
December 11, 2020
French football striker Antoine Griezmann has severed his commercial ties with Huawei, citing the reports that…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
Tencent Eyes Growth In Virtual Music Entertainment
December 3, 2020
China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
