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China
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
Suning Severs Ties With Local Football Clubs: Who's Next?
March 2, 2021
Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Report: Mailman Reveals Online Performance Of European Football In China
February 4, 2021
Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
Man City Expands Commercial Presence In China
January 30, 2021
Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…
Audi Freshens Up Image With Branded Content In China
January 28, 2021
Cool branded content campaigns in China have become the norm and now Audi is planning on…
