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China
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Chinese Insurer Scores Regional Deal With Barca
February 29, 2020
La Liga’s FC Barcelona has negotiated a deal with insurer Taiping Life as its latest regional…
COVID-19 Ravages Airline Industry, US$27.8 b Loss In Asia
February 22, 2020
While the global airline industry is being widely affected by the COVID-19 outbreak, Asia-Pacific region airlines…
NBA Expects Nine-Figure Revenue Loss Due To Fallout In China
February 20, 2020
National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Coronavirus Wreaks Havoc On China’s Sporting Calendar
February 6, 2020
China’s General Administration of Sport (GAS) has instructed the nation’s sports associations to consider postponing or…
China Invests In Olympic Content Platform Ahead of Beijing 2022
January 24, 2020
With Beijing 2022 Winter Olympics looming, China’s General Administration of Sport (GAS) and its National Radio…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
China Plans To Stimulate Sport Industry With State-Backed Investment Fund
December 3, 2019
The General Administration of Sport (GAS) of China has plans to launch a government-backed sport industry…
