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Cristiano Ronaldo
China’s Dreame Technology Partners With Cristiano Ronaldo
May 28, 2026
Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football…
Esports World Cup Foundation Partners CR7 For EWC 2025
June 16, 2025
PIF backed Esports World Cup Foundation (EWCF) has struck a global brand endorsement deal with Cristiano…
Report: Mailman Reveals Online Performance Of European Football In China
February 4, 2021
Digital sports agency Mailman has revealed its rankings for the most popular European football clubs, leagues…
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
Report: Hookit’s World Cup 2018 Social Media Performance
July 18, 2018
With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Cristiano Ronaldo Grows His Branded Content Portfolio
May 11, 2018
Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.
Vivo Dislodges ZTE To Partner NBA China
October 13, 2016
Vivo, the fourth largest player in China’s bustling handset market, has struck a deal to replace rival ZTE as the NBA China’s official mobile partner.
