Celebrity Endorsement

Aditya Birla’s Jewellery Brand Indriya Makes South Indian Starlet Krithi Shetty Its Brand Ambassador  

August 25, 2026

Indriya, the fine jewellery brand from major Indian conglomerate Aditya Birla Group, has made acting sensation…

GoodBai Banks On ITZY Ryujin’s Endorsement For South Korean Expansion  

August 20, 2026

Chinese youth fashion brand GoodBai has collaborated with K-pop group ITZY’s member Shin Ryujin for its Minuet Tiptoe…

Kalyan Jewellers Seals Bollywood’s Sara Ali Khan Endorsement To Woo Gen Zs 

August 14, 2026

Kalyan Jewellers has made Bollywood starlet Sara Ali Khan its latest celebrity endorsee to court the…

Peak Performance Strikes Landmark Endorsement With Chinese Supermodel Liu Wen

August 13, 2026

Swedish outdoor and ski clothing brand Peak Performance has made Chinese supermodel Liu Wen its first…

Lancome Banks On Chinese TV Star Duo For L’Absolu Lipstick Campaign 

August 6, 2026

Lancome has combined the glittering  star power of Chinese actors Zhang Jingyi and Zhang Linghe, and promoted…

SML Ltd Scores Endorsement From Cricket Legend Sachin Tendulkar 

August 5, 2026

SML Ltd., a global provider of agricultural solutions, has made cricket legend Sachin Tendulkar its brand…

Roger Vivier Scores Celebrity Endorsement With Tan Jianci

July 31, 2026

French luxury brand Roger Vivier has made Chinese entertainer Tan Jianci as its latest celebrity endorser. …

Tommy Hilfiger Seals Global Endorsement With Zhou Guanyu 

July 17, 2026

Earlier this month, preppy Americana clothing label Tommy Hilfiger has struck a global endorsement deal with…

Kalyan Jewellers Candere Scores Smriti Mandhana’s Endorsement

July 13, 2026

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has struck an endorsement with…

Gyeongju City Makes K-Pop Girl Group Rescene Its Official Tourism Ambassador

July 6, 2026

South Korea’s  Gyeongju City has made K-pop girl group Rescene the city’s official tourism ambassador.  Besides this endorsement deal,…