Celebrity Endorsement

Ramsay Faces The Heat For Endorsing Weak Korean Brew

November 26, 2017

British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.

Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement

November 10, 2017

Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…

Colgate Reduces Marketing Spends In India; Category Competition Growing

October 20, 2017

FMCG major Colgate-Palmolive has reduced marketing expenses in India by 7% and its Sponsorship investments are still jittery.

Tommy Hilfiger Signs First Chinese Celeb Endorser

September 1, 2017

Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.

Brands Still Wary Of Celeb Endorsement Strategy: India

August 18, 2017

The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.

Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India

August 15, 2017

Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…

Indian Jeweler Set To Challenge Chinese Brands In Asia’s Sponsorship Market

August 7, 2017

Indian jewellery brand Joyalukkas has scored a two-year endorsement deal with Bollywood veteran Kajol for India and its global market.

Seiko Eyes Thailand As Key Market; Sponsorship Spend To Increase

July 17, 2017

Japanese watch brand Seiko is gunning to increase its consumer base in the Southeast Asian market, particularly in Thailand, according to The Japan Times.

Bally Boards The Celebrity Bandwagon In China

July 3, 2017

Q117 has seen a flurry of celebrity endorsements partnership reveals from luxury brands in the Chinese market, the latest being the luxury fashion label Bally.