Celebrity Endorsement

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

REPORT: India Sports Sponsorship Landscape Continues To Grow

April 6, 2016

The Indian sports sponsorship market grew 12% from US$695.3m in 2014 to US$781m in 2015, according to the recently released ESP Properties Sportzpower report. With ad spending in…

Asian Mobile Giants Tussle For Messi

March 16, 2016

FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…

Neerja Star Kapoor Brings On Her Bling Game

March 15, 2016

Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.

Captain Cool M.S. Dhoni Stars For Health Supplement Rebrand

March 10, 2016

India’s Sun Phamaceutical Industries is banking on cricket star Mahendra Singh Dhoni to boost nationwide sales for Revital H, its flagship health supplement brand.

Reebok India Strikes Branded Content Gold On International Women’s Day

March 8, 2016

Bollywood star Kangana Ranaut, the latest celebrity to endorse Reebok India, has channeled her challenging road to stardom in the sports brand’s ‘Fit To Fight’ campaign.

Emerging Delivery Startup Gets A Lift From TV Star

February 16, 2016

Transportation and food delivery services app Jugnoo has sealed a deal with leading television anchor and actor Saumya Tandon as its brand ambassador.

South Indian Film Star Plugs Pro Kabaddi

January 25, 2016

The blurring lines between the cinema industry and professional sport continues in India as Star Sports Pro Kabbadi snags 31-year-old actor Rana Daggubati as its latest brand ambassador.

Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors

January 22, 2016

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.