Celebrity Endorsement

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media

December 18, 2015

In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

Tata Motors Rides On Messi As It Revives Flagging Fortunes

November 4, 2015

FC Barcelona star Lionel Messi has become the first celebrity ambassador of Tata Motors' passenger vehicles portfolio in both India and globally.

MRF Signs AB de Villiers As Brand Ambassador

October 22, 2015

India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…

Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond

October 9, 2015

It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…

Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia

October 6, 2015

Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.

Celebrity Endorsements Hold Little Sway In Asia; Celebs Experience More Social Backlash

September 8, 2015

Celebrity endorsement may well attract huge backing in many Asian markets but there are cracks appearing in the medium with celebrities being implicated in corporate wrongdoings across many…

ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle

September 3, 2015

ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…