Celebrity Endorsement

Hana Bank Continues Backing Golf

December 17, 2014

Korea’s second largest bank, Hana Financial Group continues its long-term golf association, following new personal endorsement deals with a trio of LPGA stars.

Cinta Laura Kiehl Becomes The Face Of bitLanders.com

December 15, 2014

Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…

Is Lin Dan A Good Fit For Montblanc China?

December 12, 2014

Earlier this week, we were greeted with news of 31-year-old badminton ace Lin Dan becoming the latest brand ambassador for Montblanc in China.

Park Ji-sung Partners AirAsia: Brand Park Still Strong In The Region

December 11, 2014

Former Premier League footballer Park Ji-sung will become Air Asia’s global ambassador in a one-year deal.

Tiger on a Two-wheeler? Hero's deal feels like Chairman's Choice

December 4, 2014

The world’s largest motorcycle manufacturer, Hero MotoCorp, has signed on Tiger Woods as its global ambassador in a four-year deal, estimated to be worth USD8m per year.

Agnez Mo Becomes Johnnie Walker Ambassador

December 1, 2014

Indonesian entertainer, Agnez Mo, 28, who made an entree into the American music market with viral hit “Coke Bottle” featuring rappers Timbaland and T.I. earlier this year, has…

Godrej Drops Celeb Brand Ambassador Aamir Khan

November 20, 2014

Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.

Nagarjuna Gets Digital With Swachh Bharat

November 4, 2014

Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

Chinese Celebrities Can Boost Kenya’s Tourism

September 30, 2014

Kenya’s tourism industry is in the doldrums, with arrivals through its two major airports declining to about 170,000 in the first half of the year, due to acts…