Celebrity Endorsement

Shopee Sustains Sponsorship Shopping Spree With Ronaldo

August 15, 2019

E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.

Indonesian Pharma Gets Braver With Celeb-driven Short Film

August 6, 2019

Indonesian roller gel supplement Jointfit has pushed itself into braver territory with an innovative Branded Content platform, including a film based on the life of its celebrity endorser.

Japan's SK-II Returns With Doco Series Investment; Will It Lead To Similar Plays Across Other Asian Markets?

July 20, 2019

Renowned American journalist and television host Katie Couric leads a new branded content campaign by Japanese skincare brand SK-II.

Sponsors Go Cold on Neymar Over Rape Allegations

June 11, 2019

Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.

Naomi Osaka’s Global Appeal Makes Her An Easy Choice For Mastercard

June 2, 2019

Mastercard has secured Japanese tennis player Naomi Osaka as one of its global ambassadors, reflecting the opportunity the brand sees in Asia.

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.

Marriott Reprises Humorous HK Sevens Campaign; Overall Portfolio Grows

April 5, 2019

With Hong Kong Rugby Sevens fever gripping the Chinese territory, creative agency Ogilvy has created another quirky new campaign for sponsor Marriott International.

Erratic Mentholatum Returns To Familiar Territory With Celebrity Endorsements

April 3, 2019

FMCG skincare and pharmaceutical brand Mentholatum have negotiated celebrity endorsement deals with a contrasting pair of celebrities from the world of basketball and acting.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.