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Celebrity Endorsement
Prudential Plugs Latest Mobile App With Comedic Short-Form Content In Singapore
May 1, 2020
Prudential has teamed up with local comedian Michelle Chong as the insurance company launched Pulse app,…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
Visa Continues Backing 96 Olympians Despite Tokyo 2020 Delay
March 31, 2020
Visa has taken the noble decision to extend the backing of its extensive global roster of…
How Brands Are Leveraging Idol Fandom In China
February 8, 2020
Fan economy in China has always been very influential, a key reason why brands have pumped…
Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content
January 18, 2020
Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…
Chinese Football Star Wu Lei On Endorsement Spree; Bags Heilan Home Deal
January 9, 2020
Chinese star footballer Wu Lei, who is plying his trade for Spanish top-flight club Espanyol, is…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Fila Secures Deal With China Tennis Open On Back Of 3x Growth
September 21, 2019
Fila has become the official sportswear brand for the China Tennis Open, after securing a three-year sponsorship deal.
Asics Experiments With Non-Sport Celeb Endorsement In Southeast Asia
August 17, 2019
Japanese sport brand Asics has announced K-pop group Kard as its new brand ambassador across Southeast Asia, focusing on social media exposure.
