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Consumer Electronics/White Goods
China’s Dreame Technology Partners With Cristiano Ronaldo
May 28, 2026
Ahead of his final World Cup campaign, Chinese consumer electronics brand Dreame Technology has made football…
Haier Partners Egyptian Club Football Giant Al Ahly
May 27, 2026
Chinese white goods giant Haier has negotiated a four-year landmark sponsorship deal with storied Egyptian football club…
Volleyball World Secures Key Sponsorships For Bangkok Leg Of VNL 2026
May 22, 2026
Volleyball World has confirmed that SPONSOR will continue as Title Partner for the women’s Volleyball Nations…
South Korea’s Cuckoo Expands Lee Junho’s Endorsement
May 11, 2026
South Korean home appliance brand Cuckoo has expanded South Korean singer- actor Lee Junho’s endorsement to…
Haier Double Downs With Major Club Football Partnerships
September 10, 2025
It has secured a brace of multi-year deals to back European powerhouses Liverpool FC and Paris…
Chinese Consumer Appliances Giant Hisense Renews FIFA Partnership
September 8, 2025
Chinese consumer appliances giant Hisense has expanded and renewed its commercial partnership with FIFA. Under the renewed deal, Hisense…
Midea Scores Major FC Barcelona Partnership
September 3, 2025
Chinese home appliances behemoth Midea has become the new sleeve sponsor of Spanish football giant FC…
Midea Strikes Landmark Partnership For AFCON 2025
July 23, 2025
Chinese smart home appliances brand Midea has struck a landmark partnership with the Confederation of African…
Indian Home Appliances Brand Eureka Forbes Clinches Shraddha Kapoor Endorsement
May 15, 2025
Indian home appliances brand Eureka Forbes has struck an endorsement deal with Bollywood star Shraddha Kapoor…
Midea Backs Asian Football Confederation (AFC) With Latest Deal
April 29, 2025
Chinese consumer appliances brand Midea has secured a partnership with the Asian Football Confederation (AFC) till…
