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Consumer Electronics/White Goods
LG India Eyes Sporting Partnerships For Growth
February 8, 2016
LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…
Haier CEO's Gameplan Includes Both Niche and Mass Sports Sponsorship
October 29, 2015
Haier Asia has sealed a partnership deal with One Championship, the largest Mixed Martial Arts (MMA) organisation in Asia.
Market Forces Cause ASN to Downgrade Celebrity Index in 2016 And Beyond
October 9, 2015
It has traditionally been the largest genre of Sponsorship in Asia - and a bank shot for hundreds of brands in Asia - but a few market forces…
AC Milan Secure Fujitsu Partnership
February 13, 2014
Italian Serie A giants AC Milan have sealed a three-year partnership deal with Japanese technology equipment brand Fujitsu.
Haier to Sponsor New Jersey Nets NBA Team
July 3, 2009
Chinese electronics brand Haier has become a sponsor of the New Jersey Nets NBA team.
