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Asia’s Sports Industry Eyes NFTs As A Source Of Revenue
April 12, 2022
Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…
Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver
November 25, 2021
In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
How Anta Has Raised Its Game By Backing China’s Olympic Campaigns
August 31, 2021
Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…
Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024
July 28, 2021
Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…
Study: Product Placement Featured In 90% Of Brand Videos On TikTok
July 21, 2021
Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…
HK’s Cathay Pacific Borrows From AirAsia As It Evolves To A Lifestyle Brand
July 10, 2021
Cathay Pacific has collaborated with Publicis Groupe Hong Kong to launch a new campaign that announces…
