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Newzoo Study: Women Prefer Mobile Puzzles or Creative Games
April 16, 2021
Women currently represent almost half of all gamers and are more likely to be found playing…
How Did IPL’s Delhi Capitals Score A 50% Rise In Sponsorship Revenues?
April 14, 2021
IPL franchise Delhi Capitals commercial performance for this season has been impressive, seeing a 50% rise…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship
March 26, 2021
A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…
Study: F1 Is Poised To Hit A Billion Fans and Keeps Younger Fans Glued
March 24, 2021
A recent study from Nielsen Sports has revealed that one billion people will claim interest in…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
Report: Key Takeaways In APAC Gaming From Limelight Networks
March 20, 2021
Gamers in the Asia-Pacific region spend over 10 hours each week playing games, and over 70%…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
Unilever’s Cornetto Engage Gen Zs With Indian Web Drama
March 6, 2021
Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
