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Saudi Arabia Ramps Up On Sports Sponsorships
November 11, 2022
Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
IPL 2022 Poised To Rake In Record Sponsorship Revenue
May 2, 2022
The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…
MKTG Frontier Seeks Your Insights On The Future Of The Sponsorship Industry
May 2, 2022
MKTG Frontier has launched its 2022 Global Frontier survey to gather the latest insights and opinions…
Asia’s Sports Industry Eyes NFTs As A Source Of Revenue
April 12, 2022
Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…
Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver
November 25, 2021
In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
How Anta Has Raised Its Game By Backing China’s Olympic Campaigns
August 31, 2021
Between 2020 and 2021, Anta’s share prices have risen by a whopping 157%, putting its market…
