Insights

Gaming Leads Korea’s Soft Power Exports

April 16, 2014

Exports of computer and mobile games are leading the race in Korea’s global soft power list, according to data from the nation’s finance and creative content divisions.

INTERVIEW: GE likes to 'get familiar' with its Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

INTERVIEW: Fashion platforms offer more than skin-deep perception change

March 14, 2014

Almost every country in Asia has a marquee fashion event and the sector is worth USD16.5m in Sponsorship, with India the largest market capturing 29% of all Asian…

OPINION: What can the sponsorship industry learn from the mobile world?

March 3, 2014

The clever people at Festival of Media - run by C Squared - have collaborated with the World Advertising Research Centre (better known as WARC) and the Mobile…

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

EXCLUSIVE INTERVIEW: Danny Rogers, Laneway Festival Founder

January 22, 2014

Singapore’s biggest indie music festival, Laneway, kicks off this Saturday and ASN had a chat with Danny Rogers, the brains and creative brawn behind this festival before the…

ASN INSIGHT: Outlook On Global CSR Landscape

January 15, 2014

Due to its higher profile, Sponsorship and Branded Content earn many more column inches in press than Corporate Social Responsibility (CSR) but now Sponsorium, the Sponsorship and Community…