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What Does Gucci’s Endorsement Deal With Thai Star Davika Hoorne Mean?
October 23, 2023
Kering owned luxury brand Gucci is banking on Thai celebrity Davika Hoorne— known for her savvy…
Tencent Continues To Be A Dominant Force In Asia’s Esports Industry
October 18, 2023
The 2023 Asian Games in Hangzhou, which ended early this month, saw yet another mainstream moment…
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
VOLLEYBALL IN ASIA
June 18, 2023
“The future of Volleyball is in Asia”, said Volleyball World CEO, Finn Taylor according to ASN’s…
Thailand Sponsorship Market COVID-19 Pandemic Recovery Surpassed Other Southeast Asian Markets
April 21, 2023
With a rate of growth that outstrips any comparable sport, volleyball sponsorship is one to watch. The 2019 spend of US$ 4.2m increased to US$ 7.4m 2022 –…
Horizm Latest Study Reveals Digital Value Of Fans
April 18, 2023
Brands activating posts with sports partners generated over US$85.7m in media value over the last year,…
Saudi Tourism Dropped From 2023 FIFA Women’s World Cup Sponsorship
March 26, 2023
Visit Saudi has been ditched from the 2023 FIFA Women’s World Cup sponsorship roster after severe…
ASN Insight: The Metaverse The Next Frontier For Asia’s Sponsorship Market?
December 16, 2022
The impact of the metaverse on GDP in Asia could be between US$0.8 and US$1.4 trillion…
