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Boldfit Moves Beyond Cricket With Indian Table Tennis Star Manika Batra’s Endorsement
August 22, 2025
Indian fitness and sportswear brand Boldfit has moved beyond cricket and secured an endorsement with table tennis…
Parimatch Becomes Manchester United’s Official Betting Partner
August 21, 2025
Parimatch has a multi-year partnership with Manchester United as the club’s official betting partner across Asia and…
Sony Group Backs Upcoming World Athletics Championships Tokyo 2025
August 20, 2025
Sony Group Corporation has become an official partner of the upcoming World Athletics Championships Tokyo 2025. …
Asian Bookie Mega Casino World Renews Bundesliga Deal
August 19, 2025
Bundesliga has renewed its regional partnership with Asian iCasino operator Mega Casino World (MCW) cementing the…
GAMBLING SPONSORSHIP IN ASIA 2025
June 6, 2025
* For the purpose of this article, ‘Pan-Asia’ means multimarket deals that extend beyond any one…
Global Data Report Delves Into The Business of IPL 2025
May 29, 2025
Six brands partnered with the 2025 edition of the Indian Premier League (IPL), with title sponsor…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
BRANDS IN VOLLEYBALL ASIA 2024
October 4, 2024
In Asia in 2023, US$38.4 million was invested in volleyball according to ASN’s just-released Brands In Volleyball Asia…
BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM
December 13, 2023
According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…
