Deals

De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu 

July 29, 2025

British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…

Indian Tyre Giant BKT Strengthens Ties In Spanish Football 

July 28, 2025

Indian multinational tyre giant BKT is poised to maintain its foothold in Spanish football by extending…

EC Markets Banks On Liverpool FC Partnership For Asian Expansion

July 25, 2025

With an eye to strengthen its position in the Asian market,  EC Markets has struck a  multi-year global…

Bollywood Heartthrob Triptii Dimri Becomes The Face Of HRX 

July 24, 2025

Hrithik Roshan co-owned Indian athleisure brand HRX has sealed an endorsement with Bollywood star Triptii Dimri…

Midea Strikes Landmark Partnership For AFCON 2025

July 23, 2025

Chinese smart home appliances brand Midea has struck a landmark partnership with the Confederation of African…

Electric Vehicle Giant BYD Group Scores Landmark Deal With Inter Milan

July 22, 2025

Chinese electric vehicle giant BYD Group has replaced Volvo as the global automotive partner of Serie…

Bottega Veneta Partners Chinese Star Swimmer Pan Zhanle 

July 21, 2025

Italian maison Bottega Veneta has secured an endorsement deal with ace Chinese swimmer Pan Zhanle.  The…

Givenchy Beauty Taps On Zhao Liying’s Stardom

July 18, 2025

Givenchy Beauty has tapped Chinese actor Zhao Liying as its latest global beauty brand ambassador.   The…

Jaeger-LeCoultre Banks On Zhang Ziyi’s Global Endorsement Deal 

July 17, 2025

Luxury Swiss watchmaker Jaeger-LeCoultre has struck an endorsement deal with acclaimed Chinese actor Zhang Ziyi as…

Volkswagen Scores Cricketer Jasprit Bumrah’s Endorsement

July 16, 2025

Volkswagen has bagged a landmark endorsement from Indian ace pace bowler Jasprit Bumrah as it launched…