Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
Indian Tyre Giant BKT Strengthens Ties In Spanish Football
July 28, 2025
Indian multinational tyre giant BKT is poised to maintain its foothold in Spanish football by extending…
EC Markets Banks On Liverpool FC Partnership For Asian Expansion
July 25, 2025
With an eye to strengthen its position in the Asian market, EC Markets has struck a multi-year global…
Bollywood Heartthrob Triptii Dimri Becomes The Face Of HRX
July 24, 2025
Hrithik Roshan co-owned Indian athleisure brand HRX has sealed an endorsement with Bollywood star Triptii Dimri…
Midea Strikes Landmark Partnership For AFCON 2025
July 23, 2025
Chinese smart home appliances brand Midea has struck a landmark partnership with the Confederation of African…
Electric Vehicle Giant BYD Group Scores Landmark Deal With Inter Milan
July 22, 2025
Chinese electric vehicle giant BYD Group has replaced Volvo as the global automotive partner of Serie…
Bottega Veneta Partners Chinese Star Swimmer Pan Zhanle
July 21, 2025
Italian maison Bottega Veneta has secured an endorsement deal with ace Chinese swimmer Pan Zhanle. The…
Givenchy Beauty Taps On Zhao Liying’s Stardom
July 18, 2025
Givenchy Beauty has tapped Chinese actor Zhao Liying as its latest global beauty brand ambassador. The…
Jaeger-LeCoultre Banks On Zhang Ziyi’s Global Endorsement Deal
July 17, 2025
Luxury Swiss watchmaker Jaeger-LeCoultre has struck an endorsement deal with acclaimed Chinese actor Zhang Ziyi as…
Volkswagen Scores Cricketer Jasprit Bumrah’s Endorsement
July 16, 2025
Volkswagen has bagged a landmark endorsement from Indian ace pace bowler Jasprit Bumrah as it launched…
