Deals

Asics Partners Djokovic In Global Youth Tennis Development 

October 11, 2024

Japanese sport brand Asics has struck a partnership with tennis icon Novak Djokovic to nurture the…

Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador

October 10, 2024

British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…

CircleChess Strikes A Partnership With GCL Franchise American Gambits

October 9, 2024

India’s leading AI-powered chess platform CircleChess has struck a partnership deal  with American Gambits, one of the…

LVMH Seals Long-Term Formula One (F1) Partnership 

October 8, 2024

After months of fervent speculation, Louis Vuitton Moët Hennessy (LVMH) and Formula 1 have agreed on…

Linglong Bags Another Major European Football Deal 

October 7, 2024

After bagging a deal with Chelsea FC, leading Chinese tyre maker Linglong Tire has struck its…

Skechers Partners ISL Club Mohun Bagan Super Giant 

October 3, 2024

Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest…

Calvin Klein Goes The Familiar K-Pop Endorsement Route

October 2, 2024

Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…

Media Asset Management Platform ScorePlay Backs World Table Tennis 

October 1, 2024

AI-powered media asset management platform ScorePlay is the latest brand to partner World Table Tennis (WTT). …

Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement 

September 30, 2024

Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…

Lego Group Seals Formula 1 Partnership 

September 27, 2024

In a bid to engage younger fans and families, the Lego Group has announced a multi-year…