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TikTok And LaLiga Extend Their Global Partnership
September 23, 2025
ByteDance owned TikTok has extended its partnership with Spain’s elite football league LaLiga. The renewal sees the…
HSBC Becomes Title Sponsor Of The 2026 HK Leg Of LIV Golf Series
September 22, 2025
HSBC has secured a title sponsorship deal with the Hong Kong leg of next year’s LIV…
Apollo Tyres Primes For A Larger Share In The Tyre Sponsorship Game With Team India Deal
September 19, 2025
Apollo Tyres is all poised to be the new main sponsor for the Indian men’s and…
Chinese Starlet Li Gengxi Becomes Face Of Miu Miu
September 18, 2025
Italian haute couture label Miu Miu has named Chinese starlet Li Gengxi as its latest brand…
Yokohama Rubber Partners Extreme H Motor Racing Series
September 17, 2025
Japanese tyre brand Yokohama Rubber is all poised to partner Extreme H, the soon to be…
Rolex Backs Billie Jean King (BJK) Cup In Shenzhen
September 16, 2025
Unsurprisingly, luxury watch brand Rolex is backing the Billie Jean King (BJK) cup women’s tennis competition…
FIVB Pushes For Volleyball’s Growth In India With Latest Efforts
September 15, 2025
The FIVB has strengthened its all-encompassing efforts to grow volleyball exponentially through a series of landmark…
Yakult Eyes Indian Growth With Bollywood Star Taapsee Pannu’s Endorsement
September 11, 2025
Danone India Pvt. Ltd., a joint venture between Japan’s Yakult Honsha and France’s Groupe Danone has struck…
Haier Double Downs With Major Club Football Partnerships
September 10, 2025
It has secured a brace of multi-year deals to back European powerhouses Liverpool FC and Paris…
Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador
September 9, 2025
Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…
