Deals

Konami Backs 2026 World Baseball Classic Tournament

March 3, 2026

Japanese video game developer Konami has become the global sponsor of the upcoming 2026 World Baseball…

Titan Continues Investing In Endorsements From Badminton Stars

March 2, 2026

Indian watchmaker Titan has made Indian men’s doubles badminton stars Satwiksairaj Rankireddy and Chirag Shetty celebrity endorsees for…

Coach Hits The Books With Shan Yichun’s Endorsement

February 27, 2026

Coach has made Chinese singing sensation Shan Yichun its latest global brand ambassador.  The 25-year-old idol…

Singha Backs TGR Haas F1 Team

February 26, 2026

Boon Rawd Brewery’s flagship brand Singha has become the official beer partner of the TGR Haas…

Uniqlo Makes Emma Raducanu Its Latest Global Brand Ambassador

February 25, 2026

Japanese apparel behemoth Uniqlo has made tennis player Emma Raducanu its latest Global Brand Ambassador.  The…

BYD Backs Manchester City With Latest Partnership

February 24, 2026

Major Chinese electric automobile company BYD has struck a deal as the Official Automotive Partner of…

Reebok Partners Indian Shooting Ace Manu Bhaker 

February 23, 2026

Reebok is poised to partner Indian shooting ace Manu Bhaker as its brand ambassador in India…

Japanese Electronics Brand TDK Backs Formula E

February 20, 2026

Japanese consumer electronics brand TDK  has become the latest sponsor of Formula E racing series.  Besides partnering…

Radisson Hotel Group Extends Bengaluru FC Partnership

February 19, 2026

Radisson Hotel Group has extended its partnership with ISL team Bengaluru FC for the current IPL…

Mercedes-Benz Makes South Korean Tennis Star Park So-hyun Its Brand Ambassador

February 18, 2026

Mercedes-Benz has made South Korean women's tennis star Park So-hyun its celebrity endorsee for South Korea. …