Deals

WINE COMPANY BACKS WOMEN'S WEIQI

October 1, 2007

Popular Chinese wine company, Taishan Shengliyuan Holding Group, has become the co naming rights sponsor of the Shangdong Weiqi Team and will share the naming rights sponsorship with…

TEA BRAND SPONSORS OLYMPIC INSPIRED COMMUNITY EVENT

October 1, 2007

Wiuitai Tea Holdings was a major partner of the Second Games of the Beijing East-Four Community, which was an Olympic inspired event held in Beijing. A spokesperson from…

VOLVO REMAIN SUPPORTER OF JUNIOR GOLF

October 1, 2007

Volvo Cars Corporation has remained the naming rights partner of the Volvo China Junior Championship, which will be held on 2 - 5 October at the Beijing Elephant…

CASTROL PARTNERS ASIAN FESTIVAL OF SPEED

October 1, 2007

Motor oil and lubricant brand, Castrol, was a major partner of China's Formula BMW Asia 2007 round which formed part of the Asian Festival of Speed, held from…

CHINA ARTS & ENTERTAINMENT FORM JV WITH UK THEATRE GROUP

September 27, 2007

The China Arts and Entertainment Group have finalised a joint venture agreement with Cameron Mackintosh, the UK based performing arts company behind West End and Broadway hits such…

ASUS BACKS WORLD GAMEMASTER TOURNAMENT

September 27, 2007

Computer technology company ASUS Tech is a major sponsor of the World GameMaster Tournament (WGT) which is held annually in China in seven cities over a six week…

TSINGTAO BREWERY COMMENTS ON CHINA OPEN SPONSORSHIP

September 27, 2007

Well-known Mainland beer brewer Tsingtao Brewery was a major partner of the 2007 China Tennis Open, which took place in Beijing from the 10 to 23 of September.…

FOOD AND BEVERAGE GROUP SPONSOR BADMINTON

September 27, 2007

Beijing Koufuju Food and Beverage Franchise Group showed its support for local badminton last month through the sponsorship of a West-Beijing competition known as the Koufuju Cup Badminton…

HEBEI WOMEN'S VOLLEYBALL TEAM SECURE APPAREL SPONSOR

September 27, 2007

Shanghai Bingjie Clothing has become a major sponsor of the Hebei Women's Volleyball Team and for the reminder of the season the company will receive branding on the…

NINGXIA SPORTS LOTTERY BACK DESERT GAMES

September 24, 2007

China Sports Lottery has became the naming sponsor of 2007 National China First Desert Games, which were held at the Desert Sports Park of Shapotou Zhongwei Ningxia and…