Deals

MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP

June 28, 2007

Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…

FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM

June 28, 2007

Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…

AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP

June 24, 2007

Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…

HAIER COMMENTS ON NBA PARTNERSHIP

June 24, 2007

Electrical consumer goods manufacturer Haier Group has opened a new basketball centre called the NBA Haier Basketball Institute and has commented on the importance of basketball in China…

HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY

June 24, 2007

Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…

ZHEJIANG RALLY TEAM SECURE NAMING RIGHTS PARTNER

June 24, 2007

Hangzhou ZhongCe Rubber Co has increased its involvement in motorsport by becoming a major partner of the Zhejiang Province's only professional team in the 2007 National Automobile Rally…

TENCENT SUPPORTING LOCAL FORMULA ONE RACING

June 24, 2007

Internet technology and online community operator, Tencent, was a major partner of the Asian Geely Formula (AGF) International Open held at Beijing's Goldenport Motor Park this month. The…

LIANFA REAL ESTATE SUPPORTS CROSS STRAITS DRAGON BOATS

June 24, 2007

Lianfa Real Estate has provided an insight into its sponsorship of the Cross-Strait Dragon Boat Competition which was held at Xiamen's Jimei Dragon Boat Lagoon, earlier this month.…

SUNLIGHT LUBRICATION INCREASES MOTORSPORT MARKETING

June 24, 2007

Hong Kong based lubricant company, Sunlight Lubrication Limited has provided comments on its motorsport marketing strategy and in particular its new sponsorship with China Rally Championship outfit, the…

OLYMPIC SPONSORSHIP PROGRAM AHEAD OF BUDGET

June 24, 2007

The sponsorship program for the Olympic Games has surpassed expectations with the search for games sponsors to be over by years end, according to Yuan Bin director of…