Deals

ADIDAS CONFIDENT OF 30% GROWTH IN CHINA

May 18, 2007

German footwear and sports apparel company, Adidas Salomon AG, is expecting its Chinese operations to surpass that of its Japanese concerns by at least 2009. Adidas Asia Pacific…

LI NING BECOMES ASIAN INDOOR GAMES PARTNER

May 18, 2007

Macao Council announced that leading sporting apparel company Li Ning will be a major partner and the official clothing sponsor of the 2nd Asian Indoor Games (AIG), which…

DHL TO SUPPORT NBA CHINA TOUR

May 18, 2007

DHL has finalised a three year agreement with the US based National Basketball Association to become the official express and logistics provider for NBA in China and Asia.…

SAMSUNGS GAMES PROGRAM KICKS INTO GEAR

May 13, 2007

With the announcement last month that it will be a major partner of the Olympic Torch Relay, Samsungs Electronics has certainly stepped up its leveraging program for the…

RED BULL LEVERAGES BEIJING OPEN VIA 5 HOLE CHALLENGE

May 13, 2007

Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…

FIRST MAJOR PARTNER OF WOMEN'S FOOTBALL

May 13, 2007

Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…

MAJOR PARTNER FOR 6TH CITY GAMES

May 13, 2007

Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…

AUDI DEMONSTRATES ITS COMMITMENT TO SPORT THROUGH ACCORD SPONSORSHIP

May 13, 2007

Automotive manufacture FAW-Volkswagen, which is a 50-50 joint venture between China's First Automotive Works and German auto giant Volkswagen AG, have provided an insight into its sponsorship of…

INTEL SPONSORS GLOBAL VIDEO GAME COMPETITION

May 13, 2007

Global microchip manufacturer has continued to actively play a part in the development of electronics sports via its presenting partnership of the 2007 World Series of Video Games,…

ENERGY PARTNER FOR 6th CITY GAMES

May 13, 2007

Chinese energy and resources company China National Petroleum Corporation (CNPC) has committed 10 million yuan in cash and services in kind to become an official partner and the…