Deals

SWISSOTEL BEIJING BECOMES PARALYMPIC PARTNER

May 1, 2007

Swissotel Beijing has been announced as the official hotel of the Beijing Paralympic Games. Located in the capital city's central commercial area, the Swissotel will serve as the…

PWC BECOMES OLYMPIC ACCOUNTANT

May 1, 2007

PricewaterhouseCoopers (PwC), through its Zhong Tian CPAs Limited Company, has become that official accounting services supplier for the Beijing Olympic Games. The accounting giant will provide financial advisory…

AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH

April 26, 2007

Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…

AN INSIGHT INTO BP IN CHINA

April 26, 2007

Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…

MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP

April 26, 2007

CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…

PARALYMPIC DEAL FOR ATOS ORIGIN

April 26, 2007

International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…

BOCOG, NBA AND FIBA COLLABORATE ON GAMES ENTERTAINMENT

April 26, 2007

The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…

SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA

April 25, 2007

Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…

OFFICIAL WASHING SUPPLIER FOR BEIJING GAMES

April 22, 2007

Guangzhou Liby Enterprise Group Co, one of China's largest manufacturers of cleaning agents, has been announced as an official sponsors for the Beijing 2008 Olympic Games. The Beijing…

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…