Deals

YILI GROUP BECOMES YANKEE SPONSOR

June 28, 2007

China's largest dairy products company Yili Group has become a major sponsor of US Major Baseball League team the New York Yankees. As part of the deal, which…

STATE STREET SUPPORTS CHILDREN OF HANGZHOU PROJECT IN US

June 28, 2007

US based financial services company State Street Corporation has contributed US$750,000 to support Children of Hangzhou: Connecting with China. Children of Hangzhou an interactive exhibit exploring contemporary Chinese…

NEW BICYCLE EVENT SECURES GIANT SPONSOR

June 28, 2007

A new major bicycling road race will be held next month in the Zhejiang province and it has secured Taiwanese bicycle manufacturer, Giant Manufacturing, as its naming rights…

KELON AIR CONDITIONING SPONSOR EVEREST TORCH RELAY PREVIEW

June 28, 2007

A team of Chinese and Tibetan mountain climbers have rehearsed the Olympic Torch's journey to the summit of Mount Qomolangma (Everest) and successfully ignited a test version of…

HUANGHAI SUPPORTS MOUNTAINEERING TEAM

June 28, 2007

SG Automotive Group was a major partner of the Chinese national mountaineering team succeeded the 2008 Olympic torch preview at Mount Qomolangma (see article this week). The company…

MERCEDES-BENZ CONTINUES TENNIS SPONSORSHIP

June 28, 2007

Mercedes-Benz (China) has renewed its commitment to tennis in China and will remain the major sponsor of the China Open. As a sponsor of the competition for the…

FOTON AUTOMOBILES SPONSOR SAMARANCH BACKED TENNIS DEVELOP PROGRAM

June 28, 2007

Chinese vehicle manufacturer, Foton Automobiles has become a major partner of a new tennis youth initiative supported by former International Olympic Committee president, Juan Antonio Samaranch. The China…

AUX CO COMMENTS ON OLYMPIC SPORT CENTRE PARTNERSHIP

June 24, 2007

Air conditioner manufacturer AUX Co, has provided an insight into its role as exclusive strategic cooperative partner of the National Olympic Sports Centre. The company's vice president, Wang…

HAIER COMMENTS ON NBA PARTNERSHIP

June 24, 2007

Electrical consumer goods manufacturer Haier Group has opened a new basketball centre called the NBA Haier Basketball Institute and has commented on the importance of basketball in China…

HAINAN AIRLINES INVESTS IN SMALL ALL TRAINING FACILITY

June 24, 2007

Hainan Airlines Group has become a strategic partner of the Administrative Centre of Ball Sports and as part of its partnership, the company will build a new national…