Deals

FIRST CHINESE BUILDINGS MATERIALS OLYMPIC SPONSOR

April 14, 2007

The Beijing Organizing Committee Olympic Games (BOCOG) has announced Der Floor as the official flooring supplier sponsor of the Games. It will be the first time a Chinese…

SUBARU AND MITSUBISHI OPTIMISTIC ABOUT MOTORSPORT SPONSORSHIP

April 14, 2007

Automotive manufacturer Subaru and the local manufacturer of Mitsubishi vehicles have provided some comments about their motorsport partnerships in China. Subaru (Beijing) Plan Development Vice President, Tian Cun…

NEW SKIN FOR BASKETBALL ASSOCIATION

April 14, 2007

DescriptionThe Chinese Basketball Association (CBA) have finalised a deal with Australian compressions garment company Skins. As part of the five year commercial deals, Skin will provide its compression…

IMG BUSINESS COMPERIO OPENS HONG KONG OFFICE

April 14, 2007

Comperio Research, which is part of sports marketing and media outfit IMG has opened an office in Hong Kong and appointed its head of new business development, James…

GAMES ANNOUNCE WOOL AND TEXTILES PARTNER

April 14, 2007

China's largest wool processing and knitting company, the Shanghai-based Hengyuanxiang Group has become an a sponsor of the Beijing Olympics as well as providing funds, the company will…

UNI PRESIDENT BECOMES OLYMPIC SPONSOR

April 14, 2007

Taiwan based food conglomerate Uni President has become a Beijing Olympics sponsor and will have the title of official instant noodle sponsor of the games. As part of…

YILI EYES INTERNATIONAL EXPANSION THROUGH GAMES DEAL

April 14, 2007

Inner Mongolia Yili Industrial Group Co. Ltd is the first local dairy product enterprise to be an official sponsor for Beijing 2008 Olympic Games. Inner Mongolia Yili Industrial…

HAIER SPONSORS OLYMPIC GAMES

April 10, 2007

Electrical manufacturer Haier Group has become the only domestic electrical appliances sponsor of the 2008 Olympic Games and is understood to have paid 200 million yuan for the…

SHENZHEN JINWEI BEER JOINS 2007 CHINA FOOTBALL SUPER LEAGUE

April 10, 2007

Domestic beverage company Shenzhen Jinwei Beer has been announced as an official sponsor of the 2007 China Football Super League. Nan Yang, Chinese Football Association vice president, said…

ZHEJIANG MENGNA KNITTING BECOMES OFFICIAL GAMES SUPPLIER

April 10, 2007

The Beijing Olympics have announced Zhejiang MengNa Knitting as the official socks supplier for the Beijing 2008 Olympic Games. Zhejiang MengNa Knitting will pay 5 million dollars over…