Deals

CAMPBELL SOUP COMING TO CHINA

July 12, 2007

Iconic US brand, Campbell Soup, has announced plans to start selling its product in China and is hoping to capture a good proportion of the estimated 320 billion…

COUP FOR TOTAL SPORTS ASIA WITH FORMULA ONE TEAM APPOINTMENT

July 12, 2007

Asian sports marketing outfit, Total Sports Asia has been appointed by new Formula One team, Toro Rosso, as its official sponsorship agent for Asia and the Middle East.…

YANJING BEER TO ASSIST KAYAK DEVELOPMENT

July 9, 2007

Yanjing Beer has provided comment on its sponsorship of the Beijing Olympics and in particular its partnership with the Chinese Kayak Team which is well into preparations for…

BANK OF COMMUNICATIONS PARTNER WITH SIXTH CITIES' SPORT

July 9, 2007

The Bank of Communications - Wuhan Branch has become a major partner of the Sixth Cities' Games and will be the exclusive title sponsor of the Women's Football…

CRC ROUND FOUR SECURE LOCAL GOVERNMENT BACKING

July 9, 2007

The Guiyang municipal government was a major partner of the Kaiyang round of the 2007 China Rally Championship (CRC) and primarily promoted inbound tourism to the area through…

LI NING TO EQUIP SPANISH OLYMPIC TEAM

July 9, 2007

Chinese sporting apparel company Li Ning has become an official partner of the Spanish Olympic Committee and will be the official equipment supplier for the Spanish Olympic team…

OLYMPIC GAMES PRINTER APPOINTED

July 9, 2007

Shuguang Print Group has become the official printing service supplier for the 2008 Beijing Olympic Games. Head of Games marketing, Yuan Bin, said the deal has injected new…

ANOTHER PROPERTY GROUP BACKS DRAGON BOAT RACING

July 9, 2007

Continuing the trend of property company involvement in dragon boat racing, Rongxin Real Estate was the naming rights sponsor of the 2007 Dragon Boat Festival held in Fuzhou…

BANK OF COMMUNICATIONS BACK SIXTH CITIES GAMES

July 9, 2007

Further to the report this week on the Bank of Communications' sponsorship of the Women's Football finals in the Sixth Cities' games, the Wuhan Urban Commercial Bank will…