June 1, 2007
HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…
May 27, 2007
Diversified conglomerate, Hongta Group, has continued its support of weiqu by announcing it will be the exclusive sponsor for the 6th Chinese Southwest Weiqi Championship. Chinese Chess Academy…
May 27, 2007
Zhongyu Group has provided an insight into its sponsorship of the 2007 Zhongyu Cup International Rock Climbing Invitation Tournament. The event is organised by the Chinese Mountaineering Association…
May 27, 2007
The Weihai Weiqiao Science and Technology Industrial Park has become an official partner of a major sporting event called the 2007 Weiqiao Textile Cup Weihai Happy Table Tennis…
May 27, 2007
Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…
May 27, 2007
Global energy drink brand Red Bull has become a major partner of the Shanghai Volkswagen 333 Team which will be competing in the National Rally Championship and China…
May 27, 2007
Leading ticketing company Ticketmaster has expanded its operations in China by acquiring a majority stake in Emma Entertainment Holdings, a provider of ticketing and event promotions services in…
May 27, 2007
The Chinese Swimming Association has finalised a major sponsorship deal with leading household electrical appliance manufacturer Midea Group. As part of the deal the company will be the…
May 27, 2007
Global electronics giant Philips Electronics has become a major partner of the upcoming Live Earth concert series, joining Pepsi, MSN, Mercedes-owned Smart cars and Stony Field Farms yogurt…
May 27, 2007
Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…