Deals

HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM

June 1, 2007

HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…

HONGTA CONTINUES SPONSORSHIP OF WEIQI CHAMPIONSHIPS

May 27, 2007

Diversified conglomerate, Hongta Group, has continued its support of weiqu by announcing it will be the exclusive sponsor for the 6th Chinese Southwest Weiqi Championship. Chinese Chess Academy…

ZHONGYU GROUP BECOMES MAJOR PARTNER OF ROCK CLIMBING INTERNATIONAL

May 27, 2007

Zhongyu Group has provided an insight into its sponsorship of the 2007 Zhongyu Cup International Rock Climbing Invitation Tournament. The event is organised by the Chinese Mountaineering Association…

MAJOR BACKER FOR LARGE SCALE TABLE TENNIS EVENT

May 27, 2007

The Weihai Weiqiao Science and Technology Industrial Park has become an official partner of a major sporting event called the 2007 Weiqiao Textile Cup Weihai Happy Table Tennis…

AUDI CONTINUES TO PROMOTE ITS SPORTS MARKETING CREDENTIALS

May 27, 2007

Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…

RED BULL ENTER LOCAL MOTORSPORT SCENE THROUGH RALLY SPONSORSHIP

May 27, 2007

Global energy drink brand Red Bull has become a major partner of the Shanghai Volkswagen 333 Team which will be competing in the National Rally Championship and China…

TICKETMASTER CONTINUES CHINA EXPANSION VIA EMMA ACQUISITION

May 27, 2007

Leading ticketing company Ticketmaster has expanded its operations in China by acquiring a majority stake in Emma Entertainment Holdings, a provider of ticketing and event promotions services in…

MIDEA GROUP TO SUPPORT CHINA NATIONAL SWIMMING TEAM

May 27, 2007

The Chinese Swimming Association has finalised a major sponsorship deal with leading household electrical appliance manufacturer Midea Group. As part of the deal the company will be the…

PHILIPS BECOMES LIVE EARTH GLOBAL PARTNER

May 27, 2007

Global electronics giant Philips Electronics has become a major partner of the upcoming Live Earth concert series, joining Pepsi, MSN, Mercedes-owned Smart cars and Stony Field Farms yogurt…

SNICKERS TO SATISFY OLYMPIC GAMES

May 27, 2007

Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…