Deals

LI NING APPAREL FOR SWEDISH OLYMPIANS

March 19, 2007

Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…

~FULL SERVICE BEGINNING APRIL 2007~

March 19, 2007

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BUD TO DOULBE IN CHINA

March 16, 2007

Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…

NEW CHINA SPONSORSHIP NEWS SERVICE LAUNCHING 9 APRIL 2007

March 13, 2007

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PEPSI BUSY IN 2006s

December 4, 2006

Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…

UPSTREAM TO RAMP UP CHINA OPERATIONS

December 4, 2006

Asian communications and public relations firm Upstream Asia is ramping up its operations in China and is set to raise capital for expansion via a listing on the…

CHINA SPORTS FANS HAVE GREATER AFFINITY WITH GAMES SPONSORS

December 4, 2006

Global advertising conglomerate WPP Group has commissioned a research study which revealed that Chinese sports fans have a greater affinity with Olympic sponsors - the study showing that…

PEAK SIGN NBA PLAYER DEAL

December 4, 2006

Chinese sportswear company PEAK has announced NBA Houston Rockets plyer Shane Battier as an official spokesperson for the brand. The deal follows a 2-year US $4 million sponsorship…

SHANGHAI HUIZHONG ANNOUNCE MAJOR DEAL

December 4, 2006

Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…

TICKETMASTER AWARDS BEIJING CONTRACT

December 4, 2006

Leading ticketing company Ticketmaster has expanded into China through a joint venture called Beijing Gehua Ticketmaster Ticketing (Gehua Ticketmaster), which will be the exclusive ticket supplier of the…