Deals

HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM

June 1, 2007

HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…

AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR

June 1, 2007

Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…

SINA BECOMES ASIAN INDOOR GAMES PARNTER

June 1, 2007

Sina.com has become the official internet partner of the 2nd Asian Indoor Games (AIG), which will be held in Macau from October 26 to November 3, 2007. As…

TOP STAR HOTEL BECOMES SHANGHAI STARS SPONSOR

May 27, 2007

Top Star Hotel has announced a 5 million yuan sponsorship of the Shanghai Stars football team. Shanghai Top Star Hotel ceo, He Hong Zhang said this is not…

CHENG SHIN RUBBER TO ASSIST GAMES SAILORS

May 27, 2007

Cheng Shin Rubber (Xiamen) Industries will provide the Chinese Water Sports Management Centre with 3.6 million yuan to support the 49 strong Chinese sailing squad as they continue…

XINJIANG BEER BACKS EVEREST EXPEDITION

May 27, 2007

Xinjiang Beer has become the major sponsor of XinJiang Mountaineering Association and its Mount Everest Expedition Team. Xinjiang Beer vice president said it is the first time the…

XUHUAN CULTURE PARTNERS WITH THE FCACA

May 27, 2007

Xuhuan Culture Communication is the first local media company to become a significant sponsor of the motor sport association - FCACA. As part of the deal, Xuhuan Culture…

SNOW BEER SPONSORS MOUNTAIN EVENT

May 27, 2007

China Resources Snow Breweries has become a major partner of the Bubugao Mountain Expedition and will be promoting its Snow Beer brand through the association. It will be…

HONGTA CONTINUES SPONSORSHIP OF WEIQI CHAMPIONSHIPS

May 27, 2007

Diversified conglomerate, Hongta Group, has continued its support of weiqu by announcing it will be the exclusive sponsor for the 6th Chinese Southwest Weiqi Championship. Chinese Chess Academy…

ZHONGYU GROUP BECOMES MAJOR PARTNER OF ROCK CLIMBING INTERNATIONAL

May 27, 2007

Zhongyu Group has provided an insight into its sponsorship of the 2007 Zhongyu Cup International Rock Climbing Invitation Tournament. The event is organised by the Chinese Mountaineering Association…