Deals

GALAXY ENTERTAINMENT BECOME MARATHON PARTNER

May 18, 2007

Galaxy Entertainment has committed 3 million MOP over the next three years to the naming rights sponsorship of the Macau International Marathon. Galaxy Entertainment director, Cheng Yu Sheng,…

SAMSUNGS GAMES PROGRAM KICKS INTO GEAR

May 13, 2007

With the announcement last month that it will be a major partner of the Olympic Torch Relay, Samsungs Electronics has certainly stepped up its leveraging program for the…

RED BULL LEVERAGES BEIJING OPEN VIA 5 HOLE CHALLENGE

May 13, 2007

Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…

FIRST MAJOR PARTNER OF WOMEN'S FOOTBALL

May 13, 2007

Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…

MAJOR PARTNER FOR 6TH CITY GAMES

May 13, 2007

Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…

AUDI DEMONSTRATES ITS COMMITMENT TO SPORT THROUGH ACCORD SPONSORSHIP

May 13, 2007

Automotive manufacture FAW-Volkswagen, which is a 50-50 joint venture between China's First Automotive Works and German auto giant Volkswagen AG, have provided an insight into its sponsorship of…

INTEL SPONSORS GLOBAL VIDEO GAME COMPETITION

May 13, 2007

Global microchip manufacturer has continued to actively play a part in the development of electronics sports via its presenting partnership of the 2007 World Series of Video Games,…

ENERGY PARTNER FOR 6th CITY GAMES

May 13, 2007

Chinese energy and resources company China National Petroleum Corporation (CNPC) has committed 10 million yuan in cash and services in kind to become an official partner and the…

HUBEI MOBILE BECOMES 6TH CITY GAMES PARTNER

May 13, 2007

Hubei Mobile Communications Company Limited, a provincial branch of China's largest mobile communications operator China Mobile, has committed 20 million yuan in cash and services in kind to…

CITIC GUOAN AND NBA PLAYERS CREATE PARTNERSHIP

May 13, 2007

China's biggest state-run investment company, Citic Guoan Group, has finalised a partnership with the US National Basketball Players Association (NBPA) that aims to develop business opportunities for NBA…