Deals

LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL

June 3, 2007

The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…

NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS

June 3, 2007

Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…

SAMSUNG SUPPORTS BEIJING TAEKWONDO CHAMPIONSHIP

June 3, 2007

Global electronics company Samsung has provided an insight into its sponsorship of the 2007 Beijing World Taekwondo Federation (WTF) World Taekwondo Championships, which was recently held at the…

TENCENT ANNOUNCED AS UNIVERSITY OLYMPICS PARTNER

June 3, 2007

Internet technology and online community operator, Tencent has become the internet partner of the 2011 Universiade which will be held in Shenzhen. The company's chairman said the company…

UNILEVER SPONSORS BADMINTON OPEN

June 3, 2007

Unilever's Zhonghua Toothpaste brand has become a major partner of the China Badminton Open, which will be held at the Wutaishan Sports Centre of Jiangsu Province later this…

SCOTTISH BREWER - ONE TO WATCH

June 3, 2007

Edinburgh-based brewing company, Scottish & Newcastle, has announced plans to break into the Chinese market following a successful period of test-marketing in Beijing and Shanghai. The company, which…

SINOPEC SHOWS ITS GREEN OLYMPIC CREDENTIALS

June 1, 2007

Lubricant company Sinopec Protection has become an official partner of the 2007 Third Pole Of The Earth Mount Qomolangma Expedition. A spokesperson from Sinopec said they are hoping…

HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM

June 1, 2007

HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…

AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR

June 1, 2007

Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…

SINA BECOMES ASIAN INDOOR GAMES PARNTER

June 1, 2007

Sina.com has become the official internet partner of the 2nd Asian Indoor Games (AIG), which will be held in Macau from October 26 to November 3, 2007. As…