Deals

AUDI CONTINUES TO PROMOTE ITS SPORTS MARKETING CREDENTIALS

May 27, 2007

Further to our report on automotive brand Audi and its sponsorship of the recent Sport Accord conference in China, the brand has also demonstrated its support for sport…

AIGO BECOMES BEIJING UNIVERSITY FOOTBALL PARTNER

May 24, 2007

Leading high-tech company, Huaqi Information Technology - Aigo, has become the major sponsors of the Beijing Institute of Technology University Football Team which competes in the National First…

ARAWANA TO SPONSOR VOLLEYBALL WORLD CHAMPIONSHIPS

May 24, 2007

The Chinese Volleyball Association has announced that Kerry Oils & Grains (China) will be the naming rights sponsor of the Volleyball World Championship and that the company will…

KUMHO TIRES PROMOTED AT LOCAL FORMULA V6 RENAULT ROUND

May 24, 2007

South Korea tyre brand, Kumho Tires, was a major partner of the 2007 Formula V6 Renault Asia round which was held at Zhuhai International Circuit earlier this month.…

PHARMACEUTICAL COMPANY SUPPORTS CHINESE CHESS TEAM

May 24, 2007

Tanggula Pharmaceuticals has finalised a deal with the China International Chess Association and will be a major partner of the China International Chess Team for the next 3…

SIEMENS BECOMES FIRST INDEPENDENT EXPO PARTNER

May 24, 2007

German technology company Siemens has been the first multinational company to independently become an Expo 2010 Global Sponsorship Partner. As part of its deal with the Bureau of…

MOTORCYCLES PARTNER OF BEIJING GAMES ANNOUNCED

May 24, 2007

The Guangzhou Dayang Motorcycle Company has become the official motorcycle supplier of the Beijing 2008 Olympic Games and the official exclusive motorcycle supplier of the Beijing 2008 Paralympic…

GAMES EQUESTRIAN PROGRAM LAUNCHED

May 24, 2007

Organisers of the Beijing Olympics have officially launched the marketing program for its extensive Equestrian program which will be ran out of Hong Kong. The program includes Associate…

UMBRO ANTICIPATING MASSIVE GROWTH IN CHINA

May 20, 2007

Global sporting apparel brand, Umbro (China) will remain the naming rights sponsor of the Five Player Football Competition and has also increased its commitment to further develop its…

HONGXINGERKE GROUP SUPPORTS INTERNATIONAL WOMEN'S TENNIS

May 20, 2007

Sports apparel company Hongxingerke Group has become the major sponsor of the International Female Tennis Series, one of the most significant ITF matches on the women's international circuit…