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Big Cola Becomes Manchester City’s Regional Partner
February 28, 2025
AJE Thailand Co Ltd, the producer and distributor of challenger cola brand Big Cola has struck…
Samsung Backs Saudi Pro League To Boost Fan Engagement
February 27, 2025
South Korean consumer electronics and telco giant Samsung has negotiated a gold partnership with the Saudi…
Lululemon Leverages On Lewis Hamilton’s Global Endorsement
February 26, 2025
Activewear brand Lululemon has made Formula One racer Lewis Hamilton its latest global brand ambassador. Under…
Adidas Secures Rishabh Pant Endorsement, Cements No.1 Position In India’s Sport Sponsorship Market
February 25, 2025
Sportswear and equipment behemoth adidas has secured a multi-year endorsement with Indian wicket-keeper and batsman Rishabh…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
Chinese Consumer Appliances Giant TCL Secures IOC TOP Partnership
February 21, 2025
Chinese consumer appliances giant TCL has struck a deal to be the latest Worldwide Olympic Partner…
Maaden Steps Up Aston Martin Aramco F1 Team Partnership
February 20, 2025
Saudi Arabian mining firm Maaden has expanded its partnership with Aston Martin Aramco Formula One Team.…
Korea Travel Expo Secures So Ji Sub’s Endorsement
February 19, 2025
In a landmark deal, the Korea Travel Expo (KTE) has made Korean actor So Ji Sub…
Dubai Real Estate Developer Sobha Realty Becomes Latest ICC’s Global Partner
February 18, 2025
Dubai-based real estate developer Sobha Realty has become a new global partner for major ICC men's…
Job Platform foundit Scores Indian Ace Bowler Jasprit Bumrah’s Endorsement
February 17, 2025
One of Asia’s biggest jobs and talent platform, foundit, formerly known as Monster has appointed Indian…
