Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Givenchy Beauty Taps On Zhao Liying’s Stardom
July 18, 2025
Givenchy Beauty has tapped Chinese actor Zhao Liying as its latest global beauty brand ambassador. The…
Jaeger-LeCoultre Banks On Zhang Ziyi’s Global Endorsement Deal
July 17, 2025
Luxury Swiss watchmaker Jaeger-LeCoultre has struck an endorsement deal with acclaimed Chinese actor Zhang Ziyi as…
Volkswagen Scores Cricketer Jasprit Bumrah’s Endorsement
July 16, 2025
Volkswagen has bagged a landmark endorsement from Indian ace pace bowler Jasprit Bumrah as it launched…
Chinese Dairy Behemoth Yili Renews FIBA Global Partnership
July 15, 2025
Chinese dairy behemoth Yili has renewed its global partnership with FIBA, the global basketball authority through…
HSBC Backs LIV Golf In Latest Global Partnership
July 14, 2025
Global financial and banking giant HSBC has secured a sponsorship deal with LIV Golf. Under the…
Good Game Group Secures Risabh Pant Global Endorsement For Gaming Reality Show
July 11, 2025
Leading game publishing company Good Game Group has secured a global endorsement from India’s test cricket…
Hyundai Duty Free Replaces NewJeans With QWER As Brand Ambassadors
July 10, 2025
Fresh from winning the favourite girl band award at 34th Seoul Music Awards last month, QWER…
Chinese Smartphone Brand realme Lands Bollywood Star Vicky Kaushal’s Endorsement
July 9, 2025
Ahead of the launch of the realme 15 series launch in late July, the brand has secured…
Visa Backs Asian Women’s Football With Landmark AFC Deal
July 8, 2025
In a boost for Asian women’s football, global payments giant Visa has expanded its partnership with…
Lenovo Backs 2025 EWC World Cup
July 7, 2025
Ahead of the 2025 Esports World Cup (EWC), Chinese tech giant Lenovo has negotiated a deal…
