Deals

Pan-Indian Starlet Jahnvi Kapoor Endorses Bhima Jewellers  

July 21, 2026

To strengthen its presence and expansion across India, jewellery retailer Bhima Jewellers has secured an endorsement…

BYD Scores Coveted PSG Global Sponsorship 

July 20, 2026

Chinese electric car brand BYD  has clinched a global partnership deal with reigning Ligue 1 and UEFA…

Tommy Hilfiger Seals Global Endorsement With Zhou Guanyu 

July 17, 2026

Earlier this month, preppy Americana clothing label Tommy Hilfiger has struck a global endorsement deal with…

Haier Renews JioHotstar Wimbeldon Streaming Partnership

July 16, 2026

For the third year running, Haier will continue its partnership with JioHotstar as the Associate Partner…

K-POP Group Babymonster Fronts Latest Sunsilk Campaign

July 15, 2026

Unilever shampoo brand Sunsilk has launched a new campaign featuring K-pop group Babymonster, conceptualised with frank.…

ASEAN Football Federation (AFF) Scores Two Fresh Deals With Vietnamese Companies

July 14, 2026

The ASEAN Football Federation (AFF) has struck fresh sponsorship deals with two Vietnamese companies, in deals…

Kalyan Jewellers Candere Scores Smriti Mandhana’s Endorsement

July 13, 2026

Candere, the lifestyle jewellery brand from the House of Kalyan Jewellers, has struck an endorsement with…

Chinese Automobile Brand Chery Partners Premier League Club AFC Bournemouth

July 10, 2026

Major Chinese automobile brand Chery has become the Official Automotive Partner of AFC Bournemouth, known as…

Lululemon Nets Guo Hanyu Endorsement

July 9, 2026

After apologising publicly for the use of a Japanese drum during its tenth anniversary celebration at…

HSBC Partners China Open In Long-Term Deal

July 8, 2026

HSBC has deepened its involvement in Asia’s burgeoning tennis scene after becoming the presenting partner of the…