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Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador
February 12, 2026
South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…
DP World Becomes Title Partner Of The Professional Golf Tour of India (PGTI)
February 11, 2026
Global logistics company DP World has clinched a key deal with The Professional Golf Tour of…
Acqua di Parma Makes Wang Anyu Its Celebrity Endorser In China
February 10, 2026
In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…
Sun Pharma Seals Landmark Deal With Royal Challengers Bengaluru (RCB)
February 9, 2026
Sun Pharmaceutical Industries has secured a landmark, three-year deal to become principal Sponsor and health partner…
Google Clinches Late 2026 ICC Men’s T20 World Cup Partnership
February 6, 2026
At the eleventh hour, tech behemoth Google has struck a partnership with the ICC to back…
Nothing Expands Royal Challengers Bangalore (RCB) Partnership
February 5, 2026
The deal see the company move from associate sponsor status last season to the title sponsor…
China’s Dongfeng Motor Corporation Partners SSC Napoli
February 4, 2026
Dongfeng Motor Corporation has become current Serie A Champions SSC Napoli’s club’s new global automotive partner…
Google Cloud Expands Its Multi-year Deal With Formula E
February 3, 2026
Google Cloud has expanded its multi-year deal with Formula E by becoming its principal AI partner. The…
H&M Makes Chinese Star Neo Hou Its Latest Celebrity Endorsee
February 2, 2026
Ahead of Lunar New Year 2026, Swedish fashion retailer H&M has made Chinese entertainer Neo Hou…
Gong Cha Renews Stray Kids’ Felix Endorsement Deal
January 30, 2026
Taiwanese bubble tea brand Gong Cha has renewed and expanded its global celebrity endorsement deal with K-pop’s…
