Deals

Indian Fragrance Brand EM5 Partners With Suryakumar Yadav 

February 13, 2026

Challenger Indian fragrance brand EM5 has struck a partnership with India T20 cricket skipper Suryakumar Yadav. …

Discovery Expedition Makes K-pop Idol Ningning Its Brand Ambassador

February 12, 2026

South Korean fashion group F&F has made aespa’s Ningning its latest celebrity endorsee for the Discovery…

DP World Becomes Title Partner Of The Professional Golf Tour of India (PGTI) 

February 11, 2026

Global logistics company DP World has clinched a key deal with The Professional Golf Tour of…

Acqua di Parma  Makes Wang Anyu Its Celebrity Endorser In China

February 10, 2026

In the year of its 110th anniversary, LVMH-owned fragrance brand Acqua di Parma has made Chinese actor…

Sun Pharma Seals Landmark Deal With Royal Challengers Bengaluru (RCB)

February 9, 2026

Sun Pharmaceutical Industries has secured a landmark, three-year deal to become principal Sponsor and health partner…

Google Clinches Late 2026 ICC Men’s T20 World Cup Partnership

February 6, 2026

At the eleventh hour, tech behemoth Google has struck a partnership with the ICC to back…

Nothing Expands Royal Challengers Bangalore (RCB) Partnership

February 5, 2026

The deal see the company move from associate sponsor status last season to the title sponsor…

China’s Dongfeng Motor Corporation Partners SSC Napoli

February 4, 2026

Dongfeng Motor Corporation has become current Serie A Champions SSC Napoli’s club’s new global automotive partner…

Google Cloud Expands Its Multi-year Deal With Formula E

February 3, 2026

Google Cloud has expanded its  multi-year deal with Formula E by becoming its principal AI partner.  The…

H&M Makes Chinese Star Neo Hou Its Latest Celebrity Endorsee

February 2, 2026

Ahead of Lunar New Year 2026, Swedish fashion retailer H&M has made Chinese entertainer Neo Hou…