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Sponsorship Industry
Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?
August 18, 2018
Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…
Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship
August 1, 2018
English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach
May 9, 2018
Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth
March 23, 2018
The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…
Hong Kong Sponsorship Market Desperate For Media Spend Rub-Off After Mega Events Fund Fallout
March 6, 2018
Recent reports suggest that more advertising budgets are being pushed into the Hong Kong marketplace, which could be a lifeline for a Sponsorship marketplace which has been reeling…
Economic Uncertainty Enshrouds Philippines in 2018
February 6, 2018
Clouds of economic uncertainty will fog the Philippines market in 2018 as the political climate, changes in taxation and slow infrastructure development will affect GDP growth and therefore…
