Sponsorship Industry

Qatar’s Sport Sponsorships Incur Backlash In The West

November 25, 2021

A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…

Study: Southeast Asian Esports Revenue Forecast To Hit US$72.5m In 2024

July 28, 2021

Esports is taking off across Southeast Asia, leading to the emergence of innovative business models and…

Report: Corporate Polluters Accused Of "Greenwashing" Through Sports Sponsorship

March 26, 2021

A slew of corporate polluters have been accused of pumping millions into sports sponsorship as a…

IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio

March 25, 2021

Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…

Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations

March 23, 2021

Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…

IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline

March 10, 2021

One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…

Nielsen Forecasts Strong Sports Sponsorship Recovery in China

February 24, 2021

A recent study by Nielsen Sports has forecast that China will account for a third of…
Tokyo 2020

Tokyo 2020 Domestic Sponsors Keep Faith With The Games

January 7, 2021

Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…

Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?

August 7, 2020

The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…

Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry

July 3, 2020

Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…