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Sponsorship Industry
IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio
March 25, 2021
Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…
Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations
March 23, 2021
Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
Nielsen Forecasts Strong Sports Sponsorship Recovery in China
February 24, 2021
A recent study by Nielsen Sports has forecast that China will account for a third of…
Tokyo 2020 Domestic Sponsors Keep Faith With The Games
January 7, 2021
Tokyo 2020 Olympic organising committee have announced all 68 domestic sponsors have agreed in principle to…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
Casino Gaming Product Supplier APE Eyes Major Plans For Macau’s Sports Industry
July 3, 2020
Macau could soon host some of the biggest live sporting events in Asia, if casino gaming…
Tokyo 2020 Organisers Poised For Sponsorship Renegotiations
June 27, 2020
Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…
65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games
June 19, 2020
Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
