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Retailer/E-commerce
Katrina Kaif Gets Her Frames On For Lenskart
October 10, 2017
Indian eyewear retailer Lenskart has previously shunned the lure of celebrity endorsements.
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
China's Grey Rhinos Crackdown Will Impact Sports & Entertainment Industry
August 22, 2017
With 'black swans' and 'grey rhinos' (obvious and predictable dangers to a country's economy) dominating headlines in China, the impact of Central Party curbs is now starting to…
Cosmetic Brands Gun For Indian Share
July 19, 2017
Beauty is a booming business for mobile-first Indian millennials now, particularly those from Tier-II cities.
Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017
July 10, 2017
Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…
K-Pop Group Soothes Korea-China Tension With eTailer Deal
May 31, 2017
K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Team India Sponsorship Rights To Bring In US$80m Windfall
February 16, 2017
The Board of Control for Cricket In India (BCCI) is poised for a bumper windfall of at least US$80.3m as the coveted national team sponsorship rights are up…
