Retailer/E-commerce

Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper

April 3, 2019

Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.

Lazada Plugs Shoppertainment Across Southeast Asia

March 21, 2019

As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.

NBA Deepens Alibaba Partnership

March 12, 2019

The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.

Zalora Refreshes Branded Content Route With NBC Universal

March 8, 2019

Southeast Asian fashion e-tailer Zalora has switched NBC Universal formats by becoming the presenting sponsor of Style Me Now, a new series on the DIVA regional channel.

Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film

January 30, 2019

Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.

Rakuten Shows Barcelona What Smart Stadiums Look Like

January 17, 2019

E-commerce major Rakuten - shirt sponsor of FC Barcelona - has revealed that the stadia of its two Japanese sports teams will operate on fully cashless systems from…

Shopee Guns For Eyeballs With K-Pop’s Blackpink Endorsement

December 4, 2018

E-retailer Shopee has agreed on a deal with K-pop group Blackpink as its first-ever regional brand ambassador, part of its partnership with YG Group in Southeast Asia and…