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Retailer/E-commerce
Study: Southeast Asia’s Digital Economy Hits Forecasts Early
August 13, 2020
The growth of Southeast Asia’s digital economy has already surpassed figures initially forecasted to be reached…
Lazada Sticks With Local Influencers For 9.9 Campaign
September 11, 2019
E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings
August 27, 2019
Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors
August 7, 2019
The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.
Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers
July 31, 2019
Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
Djarum Owned E-Tailer Blibli Dives Into Video Streaming; Leverages On Indonesia Open Sponsorship
July 17, 2019
Indonesian e-commerce platform Blibli, owned by tobacco giant Djarum Group, has launched an on-demand video streaming platform called Blibli Play.
eTailer Set For Online Reality Show To Find India’s Next Fashion Influencer
June 27, 2019
Indian fashion e-commerce platform Myntra will collaborate with Times Network's entertainment channel, Zoom, to create a reality show, Myntra Fashion Superstar.
Rakuten Invests Deeper Into Sport With Own OTT Platform
June 15, 2019
From international Sponsorship positions to team ownership and now its own content platform, the leading Japanese eCommerce platform Rakuten is spreading its roots deeper and deeper into the…
Rakuten Adds Davis Cup to Its Portfolio
June 6, 2019
Japanese e-commerce giant Rakuten has inked a multi-year deal with the International Tennis Federation (ITF) to become the global presenting partner of the revamped Davis Cup.
