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Branded Content: Online Content
Cristiano Ronaldo Grows His Branded Content Portfolio
May 11, 2018
Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.
Viacom18 Intensifies Original Digital Content Game As Overall Linear TV Sponsorship Softens
May 8, 2018
Viacom18 has announced it will produce a slate of short films and web programming in India, under a new studio, at the same time as ASN's spend index…
Vice Outlines India Gameplan
April 26, 2018
Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
Lexus Continues Investing In Digital Branded Content
March 15, 2018
Luxury car maker Lexus is poised to collaborate with CNN on a digital branded content series to explore the theme of incredible experiences, particularly Omotenashi (Japanese hospitality).
Coca-Cola India Discloses Digital Strategy
March 12, 2018
The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…
Vans Ollies Away With Girl Power Activation
March 8, 2018
Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day
Amazon Prime Deepens Its Football Content Offerings
March 7, 2018
After our feature on Twitter encroaching into the sports OTT world last week, Amazon Prime has now sealed a deal with La Liga in Spain to launch a…
Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth
February 23, 2018
Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.
Samsung Activates Pyeongchang 2018 With Malaysia's First Winter Olympian
February 9, 2018
Samsung’s latest 2-D animated short about Julian Yee, Malaysia’s first Winter Olympian, has been trying to stimulate interest in the 2018 Winter Olympics in the country.
