Hisense Deepens Football Sponsorship; Partners Leeds

Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds United.

Under the two-year agreement, Leeds United will have an exclusive club-branded app on the Hisense VIDAA Smart TV platform that will house LUTV, the team’s video on demand channel, and other exclusive content.

The deal will see Hisense branding appear on Elland Road’s pitchside LED perimeter boards, media interview backdrops and the stadium’s East Stand. Hisense televisions will also be installed both at the Yorkshire club’s 37,890-seater home and their Thorp Arch training ground.

Leeds United has been on the charm offensive in the Asian sponsorship market since sealing a recent partnership with Jay-Z’s Roc Nation to boost their presence in Asia and US.

In recent year, Hisense, whose UK offices are based in Leeds, has become increasingly involved in the global football sponsorship market as it  hrough it backed the 2018 FIFA World Cup and the rescheduled 2020 Uefa European Championship.

Howard Grindrod, Hisense UK’s vice president, added, “We have a wealth of experience within the football sector internationally, and this is a fantastic opportunity to involve ourselves in a partnership with a Premier League club – even better that it’s a club on our doorstep.”