English Premier League (EPL)

Orion Innovation Partners Liverpool FC

December 15, 2023

Orion Innovation has become Liverpool FC’s official digital transformation partner in an exclusive, multi-year deal.  Through…

China’s Mlily Renews Manchester United Partnership

December 12, 2023

Leading Chinese mattress and pillow maker Mlily has renewed its partnership deal with Premier League club…

Saudia Renews Newcastle United Partnership 

October 24, 2023

Saudia, the national carrier of Saudi Arabia, has renewed its sponsorship deal with PIF funded Newcastle…

Kaiyun Sports Notches Another Premier League Deal  

September 18, 2023

Premier League team Nottingham Forest have secured a sponsorship deal with Asian digital sport platform, Kaiyun…

Estee Lauder Banks On Manchester United For Asian Men’s Beauty Market Share

August 10, 2023

In a landmark deal,  cosmetics giant Estee Lauder is collaborating with Manchester United in its bid to  engage…

Fun88 Continue Backing EPL Club Newcastle United  

June 16, 2023

In a new multi-year deal, Fun 88 will back Newcastle United’s growth in Asia, however, it…
EPL Untapped Audio Rights

Audio Renaissance in Sports Rights: EPL Untapped

July 6, 2022

The English Premier League (EPL) is widely regarded as the world's most exciting football league stars…

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow

July 28, 2021

Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…

Major Japanese Publisher Scores Landmark Liverpool FC Deal

June 23, 2021

One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…