English Premier League (EPL)

Chivas Scores Global Partnership With The Red Devils

August 9, 2018

Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.

Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship

August 1, 2018

English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

China’s BYD Sponsorship With Arsenal Might Be Fraudulent

July 16, 2018

EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Liverpool FC Scores Bumper StanChart Renewal

May 25, 2018

Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.

Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio

May 16, 2018

Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…

Egyptian Govt Resolves Mo Salah’s Image Rights Row

May 2, 2018

Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.

Major Chinese Electric Carmaker Breaks Out Of China With Arsenal

April 26, 2018

In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…

Tinder Swipes Right On Man City

April 7, 2018

A match made in technology heaven? Dating app Tinder has scored a multi-year partnership with English Premier League leaders Manchester City, in a clear signal that this technology…