English Premier League (EPL)

Man Utd Continue Asian Commercial Dominance

April 5, 2018

Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.

Manchester City Strikes Amazon Prime Content Deal

November 14, 2017

Amazon Prime has set its sights on the English Premier League, collaborating with title favourite Manchester City FC on an exclusive, behind-the-scenes TV series this season.
Melco Manchester City

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.

The Rise and Rise of Digital Billboard Replacement Technology

October 3, 2017

Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.

Deezer Bets On EPL's Popularity To Drive APAC Growth

September 29, 2017

Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.

Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand

August 23, 2017

In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…

Man City Flexes Ambition With Latest Global Fan Engagement Tool

August 8, 2017

Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.

Hisense Continues Investing In The Beautiful Game

August 3, 2017

Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.