English Premier League (EPL)

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio

August 15, 2019

Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.

Japan’s 2nd Largest Carmaker Nissan Extends City Football Group Deal

July 25, 2019

City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.