June 26, 2019
Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.
June 18, 2019
Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.
February 21, 2019
Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.
November 6, 2018
The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
September 13, 2018
Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
August 18, 2018
Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…