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Hisense
Chinese Consumer Electronics Giants Hisense And Haier Score Major UEFA Partnerships
September 17, 2026
Chinese consumer electronics behemoths Hisense and Haier have been on the coattails of a sponsorship spree…
Chinese Consumer Appliances Giant Hisense Renews FIFA Partnership
September 8, 2025
Chinese consumer appliances giant Hisense has expanded and renewed its commercial partnership with FIFA. Under the renewed deal, Hisense…
Hisense Expands UEFA Partnership To Cover VAR Screens
June 4, 2024
Chinese consumer electronics giant Hisense has been appointed by UEFA as the exclusive official video assistant referee…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
Hisense Snaps Up PSG Partnership
August 13, 2020
Chinese white goods and electronics company, Hisense, has become a global sponsor of French Ligue 1…
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
FIFA Continues To Look For Sponsorship Dollars From The East
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
FIFA Signs Up Asia's Biggest Sponsor
June 1, 2017
The world governing body of football, FIFA, has signed a reported US$450m deal with Chinese smartphone brand Vivo which ASN can reveal was the biggest spending brand in…
