Insights

ASN INSIGHT: Sponsorship In the Singapore Arts scene

December 30, 2013

In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…

Experts Predict China E-Commerce Boom

December 20, 2013

With an estimated 271 million online shoppers spending US$40,000 per second, China’s e-commerce industry is touted to be one of the world’s largest with more growth forecast.

INSIGHT: Cracks appearing in Asian cricket; contradicting global study

December 17, 2013

For the main part in Asia, cricket is not exactly the number one sport. But for anyone who speaks to an Indian - or indeed anyone from South…

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

Branded Content Trends, Indian Style

August 28, 2013

In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.

INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India

August 21, 2013

Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…

China courts Taiwanese Tennis Sensation

July 9, 2013

After her historic victory in Wimbledon women’s doubles final, 27-year-old Taiwanese tennis player Hsieh Su-Wei is considering to give up her Taiwanese citizenship to represent China, where she…

Cricket Sponsorship In South Asia Part 3

June 23, 2013

As cricket fans await the highly anticipated ICC Champions Trophy final between England and India, ASN gears up by examining the marketability of M.S. Dhoni and also pick…

China still top global nation but Canada, Russia and UK are closing

May 29, 2013

China remains the world's leading sports nation according to the latest Global Sports Nation Index by sports marketing research company, Sportcal.

Sony latest to feel impact of China / Japan border dispute

October 10, 2012

Japanese consumer electronics giant, Sony Corp is the latest major sponsor to be effected by the growing tension between China and Japan over a border dispute.