Insights

Homegrown YouTube Content Creation Generating 80% More Watchtime Year-on-Year: India

March 18, 2016

YouTube India has recently announced that local content creators Culture Machine, Only Much Louder (OML), Qyuki, and The Viral Fever (TVF) are set to launch new original properties…

LG India Eyes Sporting Partnerships For Growth

February 8, 2016

LG Electronics India is banking on regional sports sponsorship to raise its brand awareness and has not trimmed its marketing budget of USD73.8m (INR 500 crores) this year…

Brands Spend Big As T20 Cricket Mania Hits India This Quarter

February 4, 2016

Despite the deluge of new sporting leagues in India and high-profile scandals, Cricket - particularly the telegenic shortened variant of the game, Twenty20 - continues to dominate the…

2016 Trends In India's Sportainment Landscape Part 2

January 12, 2016

The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…

Five Lessons Brands Can Learn From the Best YouTubers

December 14, 2015

With Millennials consuming more video content on their mobiles and influenced by YouTubers on their purchasing decisions, brands are certainly paying heed beyond the hordes of screaming teenage…

ASN INTERVIEW: Diageo reveals their killer Branded Content secret... Neuroscience

December 14, 2015

The use of data to influence the creative process may sound like a trainsmash waiting to happen, but Johnnie Walker have pulled off a coup with their one…

Is Malaysia Losing Its Credibility To Host International Sports & Entertainment Platforms?

December 10, 2015

Malaysia’s reputation as a host of international sports and entertainment events has been dealt another blow as the Women’s World Squash Championships in Kuala Lumpur has been called…

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…